newBin names Adam Rosenthal Co-Chief Technology Officer
Opening of the New York, Colorado Offices
Erie, PA (January 19, 2022) – newBin, the first free on-demand recycling service to collect all types of plastics, which recently launched a fundraising campaign on the crowdfunding platform StartEngine, has appointed Adam Rosenthal to serve as Co-Chief Technology Officer. Rosenthal will also oversee the opening of new offices in Brooklyn, NY and Boulder, Colorado.
“newBin was founded to reinvent residential recycling collection to a user-friendly process that promises 100% landfill-free plastic recycling,” said Mitch Hecht, Founder and CEO of newBin. “Adam Rosenthal’s extensive track record of leadership and expertise in door-to-door delivery concepts will help us realize our goals.
“newBin is building an ace team, engaging community and corporate partners and now we are set up to succeed across the country as we proudly open two new offices in Brooklyn and Boulder.”
Rosenthal joined newBin with valuable start up experience at MaryJane Messenger, Order 140, and Splick-it/Onosys. In his role at MaryJane Messenger, he created a novel approach to e-commerce for the cannabis industry, including legal online payments for cannabis products. As founding engineer at Order 140, Rosenthal conceived, designed, built, and scaled, a fully functional cloud based remote ordering API, including deep integration with loyalty, payment, traditional POS, and communication providers. His extensive background also includes 11 years as founding engineer at Splick-it/Onosys. This platform provides enterprise level solution for large national chains, including Jersey Mike's, Moe's Southwest Grill, and Pita Pit.
“We are in a plastic waste crisis — massive amounts of plastic that are difficult to recycle and a waste industry that tosses it all in the landfill,” said Rosenthal. “newBin is reinventing recycling into a 21st century, accessible and free solution that suits our tech-savvy lives. The newBin app allows customers to recycle ALL post-use plastic for free with a swipe – a solution backed with a verified commitment.”
The newBin app will let users schedule recycling pickup at their convenience and earn digital rewards thatcan be redeemed for goods and services with participating partners. newBin’s vision is to offer simple, no-sort recycling that incentivizes Americans to recycle more. The crowdfunding — currently open — offers an opportunity for investors, both large and small, to share in newBin’s mission to stop waste plastic piling up in landfills, parks, and waterways. Participants in the crowdfunding enjoy direct ownership in the recycling startup.
To learn more about newBin’s investment opportunity, visit: www.startengine.com/newbin
ABOUT NEWBIN
newBin is on a mission to stop plastic waste that is piling up in our parks and our waterways. The newBin app will let users schedule recycling pickup at their convenience and earn Eco Rewards for discounts at local stores. newBin will offer simple, no-sorting recycling that incentivizes Americans to recycle more.